Ratings and Reviews

Your customers can make it easier for one another to buy from you.
Statistics indicate that more and more consumers read reviews before making a purchase. Why not give your customers what they want? Simplify the buying process by giving them access to honest product reviews contributed by similar shoppers.

What's the ROI?

Every feature in our application is designed with one question in mind... what do our customers stand to gain? How about increased conversions, better SEO, increased customer satisfaction and loyalty, and reduced returned items just to name a few.

Increase Sales:
Users most often leave a site because product detail pages do not have enough research information. Shoppers have indicated they trust reviews from fellow consumers more than they trust manufacturer specs or retailer content. The reviews provide relevant research information and help customers make purchasing decisions without leaving your site.

Attract New Customers:
Shoppers searching Google, Yahoo, or other search engines are more likely to enter a search term that matches keywords from customer generated reviews. As a result, a site with customer reviews ranks higher in organic (non-paid) search results and attracts more potential buyers to the site.

Enhance Customer Satisfaction:
When consumers read customer reviews, they are better educated about what to expect from a purchase. Thus they are more likely to buy a product that meets their expectations. Reviews enable more informed purchases which reduces the number of returned items.

Optimize Product Catalogue:
Reports pinpoint products with the lowest and highest ratings. Consistently underperforming products can either be improved or removed from the catalogue while highly rated products can be promoted.

Features:

As a web-based service, we are continually adding valuable features. We plan to push out a new release every 6 weeks with the features our customers suggest and rate. If you are not yet a customer but have a feature you would like to suggest, please send us a note to ideas@lastpiecesoftware.com. A few of our current features include:

Ratings and Reviews:
Shoppers can rate products on a scale from 1-10 and are also encouraged to write a review of the product. The images used to display ratings can be customized to match your brand or can default to the traditional stars.

Seamless:
The end-user does not know our software is managing reviews. The review data is returned as a simple number or text and can be skinned to match your site's brand.

Most Helpful:
With one click, shoppers researching products can indicate whether or not a review was helpful. Reviews can then be sorted to display either the most helpful or the most recent.

User Loyalty:
Our User Loyalty feature tracks how many reviews a shopper has submitted and how helpful those reviews have been to other shoppers. Clients can use this feature to identify their most loyal contributors. Additionally, shoppers reading reviews know more about who is writing the review.

Review Approval:
You select how reviews will be approved for posting on your site. One popular approval option sends all reviews to a queue for approval. Another option approves all posts and allows users to flag inappropriate content. Of course our abuse filter can be turned on to screen for inappropriate language or terms.