FOR IMMEDIATE RELEASE:



(INDIANAPOLIS, IN)  Indianapolis-based Brooksource, one of the nation’s largest IT staffing firms, announced the launch of an innovative partnership with a team of local entrepreneurs resulting in the creation of a new firm - Last Piece Software. Indianapolis natives, Brian Rowe, Matt Brown and Dan Hanrahan are collaborating with Brooksource on this new venture, and they believe that collaboration between a larger company and entrepreneurs like themselves is the future of the new economy.  

“Today’s consumers want to be more informed when researching products and services,” said Brian Rowe, President of Last Piece Software.  “Consumers have listed Customer Reviews as the most useful product research tool, and online retailers are highly interested in a solution that meets this need.” 

The company, along with its name “Last Piece Software”, stems from the idea that consumer input is the “last piece” in the marketing equation.  The new software from Last Piece offers retail firms a unique tool to easily incorporate critical customer feedback into their online marketing components. 

Last Piece Software is ideally suited for retail websites as it offers a tool that collects and displays consumer feedback, reviews, and ratings.  The customer reviews appear as a seamless extension of the retail website, and the information is accessible to search engines. With Last Piece Software, user-generated content directs prospective customers to retailers’ product pages, featuring reviews, ratings, general comments and product offers. 

The Customer Review software helps retailers:

• Increase Sales
• Reviews provide relevant product research information to help customers make purchasing decisions without leaving a company’s website.
• Attract New Customers
• Shoppers searching Google, Yahoo!, or other search engines are more likely to enter a search term that matches keywords from customer reviews.
• Enhance Customer Satisfaction
• With better product research available, purchases meet expectations more often, leading to a reduction in returned items.
• Optimize Product Catalogue
• Reports pinpoint products with the lowest and highest ratings.

“In order to leverage our IT talent and to serve a niche that we identified in the marketplace, we were considering starting a separate software company,” said Ryan Hasbrook, President and CEO of Brooksource. "When Brian (Rowe) approached us about hiring talent for his new venture, we thought it was a perfect fit to support their efforts.”

About Last Piece Software: Headquartered in Indianapolis, IN, Last Piece Software is a fast-paced and entrepreneurial software products company. They work at maintaining an innovative and dynamic environment while developing and marketing social software. Their solutions provide a platform for retail, media, travel, and other e-commerce sites to encourage a website’s users to create content and drive value.  For more information about Last Piece Software visit www.lastpiecesoftware.com.

About Brooksource:  Brooksource provides IT recruiting and staffing services for contract, contract-to-hire, and permanent placement needs. With offices throughout the Midwest, Brooksource is a trusted partner when it comes to project management, web and application development, network upgrades, legacy system conversions, ERP implementations, and other IT services.