Controlled Blog Platform

What It Does:
Your customers want a voice, and they want to hear what other customers are saying about products. How do I assemble this table? How will this jacket hold up in extreme conditions? Designated experts can answer questions as well. Our platform provides your customers a forum. But it also allows you the necessary control to monitor the discussion and to insert relevant links to product detail pages.

What's the ROI?

Increased SEO:
Content is king when it comes to your page rank on the search engines. Blogging adds relevant content and increases the keywords that will be indexed by Google, Yahoo, and all other search engines. The end result is more customers to your site.

Increased Conversion:
As with Customer Reviews, today's consumers want to hear opinions from real people. Blogs take a company's message and make it personal. It is an individual providing expert input leading to a true one-to-one experience. Armed with this relevant research information, a confident consumer is more likely to purchase from a site with our blogs.

Increased Customer Engagement:
Blogs address common problems and provide information for better purchases resulting in decrease cost of returns and support. When consumers have a problem with a product, they often call for help or return the item. In a blog, experts explain best uses and address common problems. An unmoderated forum can quickly lose its relevancy, but posts by an expert address relevant details of a product.

Features:

Control:
Blogs can be posted directly for trusted bloggers within the organization, but often companies want to control their brand more closely. Our admin feature can be set to send all posts, or only selected posts, to an approval queue where they can be screened before being posted to the site.

Seamless:
The blog exists within your website. Although we host the data and the software, readers and users will never realize the blog is not part of your web site. As with all Last Piece Software applications, you always own your data.

Flexible and Measurable:
When products are mentioned in blogs, links to product detail pages are easily inserted. The author of the blog or the admin can help link products being discussed to a link where the item can be purchased. Metrics are recorded to measure effectiveness of the links placed into the blogs.